In a broad sense, interiors are more than interior parts. The survey found that in a certain period of time car owners pay special attention to the interior space. In view of various reasons (economy, policy guidance, practical convenience, etc.), they tend to buy models that are small on the outside and large on the inside. For a certain period of time, the importance of the interior space of the car has risen very quickly. In 2004, only 4% of car owners put the interior space of the car as the primary reason for buying a car, and by 2008 this proportion rose to 9%.
On the one hand, the reason why Chinese consumers pay more attention to external perception is related to the development characteristics of the Chinese market. Most of Chinese consumers are buying cars for the first time, and they don't know much about car experience. They care about price, exterior style, interior space, feel and visual harmony and other apparent benchmarks. For a series of parameters, dynamic performance and other aspects, it cannot be said that they do not pay attention, but they do not know much and lack the ability to judge.
For quite some time, car interiors were just an under-appreciated follow-up issue for manufacturers who spent a lot of time designing the exterior of their cars. Since the rapid growth of the private car market, people have gradually begun to pay attention to car interiors, and interior design has slowly begun to develop. But so far there is still a big gap between the domestic and international advanced level.